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Clicks to the associated business page profile or profile picture.Meta will automatically include Clicks (all) by default in reports, which combines multiple types of clicks on your ad, including: Perhaps one of the most misunderstood metrics by those new to Meta advertising is clicks. But not all of them will be metrics that matter to you and your business objectives. In fact, there are 350 different metrics and ad terms within Meta’s Ads manager. Have you ever noticed discrepancies between your Meta Ads data and your Google Analytics data? That’s because not all metrics are defined, or reported, the same way. Misconception 1: All clicks are measured equally in my Meta ads
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